Directed by RUFFNOTES, “Popular Music” is the new video from Notes To Self off their Target Market [RECOIL] LP.

The CNE is our Disney Land, our Universal Studios. Food pavilions where you can eat Poutine and Shish Taouk in one-sitting, washed down with an ice cream waffle sandwich or mini sugar donuts ala Tiny Toms. Ride the rickety ass wooden roller-coaster: ‘The Flyer,’ the lightning fast car: ‘The Polar Bear Express,’ the spinning cages they call ‘The Zipper’ and swinging gondola’s on a massive Ferris Wheel lit by the park. All run by old Dudes who have built and rebuilt these steel-traps for 101 years. The same ones who hire young locals to take money from the kids who want to get high and ride. Ben & Bronze have been going to The Ex for years with their families & friends, Notes to Self even performed Yellow & Grey and Worst Comes to Worst on-stage at the CNE with their Big Brothers, Dilated Peoples in 2009 — so its location always had “potential music video” written all over it, especially for Notes as their love of all things nostalgic is nothing less than whole-hearted. Nothing screams classic fair grounds quite like The Canadian National Exhibition.