New video from General. Directed by iLLvibe.

The director and editor, Illvibe brought this concept to life. “Luv Myself was a concept direct from GENERAL – he wanted the world to move and revolve as he moved. We put together something visually amazing that keeps you looking for what’s coming next. We showed a day in the life of a star like General compacted into the length of this catchy single. Watch for the shadows in the rooms, we really went for a high level of detail!”, says Illvibe.

Following GENERAL through a typical day, the video starts out at the Born Hungry Enterprises lounge and continues to the street team, a label meeting gone bad, a photo shoot and off to the club.