Rob GF drops the video for the Chaz Lamar-produced “Hello” off of his upcoming Kites (April 1st).

“Hello” returns to the darker and edgier Rob that we’ve come to know while still showing us the continued maturation of Rob as an artist. “Hello” is what we can colloquially call a ‘banger’; a track that is at home in both the club and the concert hall, as it will have audiences’ hands in the air and singing along with the hook. Although the beat drips dirty south (thanks in no small part to where producer Chaz LaMar hails from) and one could be forgiven for expecting to hear bars reminiscent of 8 Ball, Bun B or Mystikal on the track, Rob brings his distinctive Toronto style to the song which he see’s as his way of announcing his arrival.
One could even interpret “Hello” as a warning shot, fired across the bow of the hip-hop establishment.