[Video] General – I Luv Myself

New video from General. Directed by iLLvibe.

The director and editor, Illvibe brought this concept to life. “Luv Myself was a concept direct from GENERAL – he wanted the world to move and revolve as he moved. We put together something visually amazing that keeps you looking for what’s coming next. We showed a day in the life of a star like General compacted into the length of this catchy single. Watch for the shadows in the rooms, we really went for a high level of detail!”, says Illvibe.

Following GENERAL through a typical day, the video starts out at the Born Hungry Enterprises lounge and continues to the street team, a label meeting gone bad, a photo shoot and off to the club.

[Video] Jason Packs – What You Need (ft. Ar-Ab)

New video from Jason Packs featuring Philly’s Ar-Ab.

New music and video as we go from Toronto to Philly. Acclaimed Toronto street rapper Jason Packs drops us his latest visual treatment featuring Ar-Ab called “What You Need”. The record is off Jason Packs latest mixtape release “Still Packin Still Trappin” hosted by Grz Tapez entirely produced by Nugz.

[Video] WolF J McFarlane – Moments

WolF J McFarlane drops the video for his latest single, “Moments,” produced by by GMF. The video was directed by IOTA Creative.


As a household name and a Toronto staple in the alternative music scene, WolF has been able to consistently deliver musical projects which bridge the gap and emphasize what has been missing within the music industry. His latest video off of the much anticipated upcoming album LYL (Live Your Life) Vol.1 is a compilation of up-tempo Hip-Pop/Drum & Bass music blended with images and stylistic genius that embody McFarlane as an artist. Aimed towards capturing the essence of every moment, WolF J McFarlane’s vibrant and simultaneously edgy song and video set the perfect backdrop for what his fans and music listeners can anticipate in the upcoming album LYL (Live Your Life) Vol.1 Wednesday August 21st 2013