Prolific drops a video for “The Grind,” which was produced by Anno Domini and directed by Niko Stupin.
The Grind is set in a desolate graffiti-splattered urban sprawl. The raw artistic background of Toronto’s graffiti alleys, downtown in the blocks between Queen and Richmond, reveal a music world separate from nightclubs, flashing lights and screaming fans; a world in which the environment is unforgiving and real. Prolific fills the alleys with his raw hip-hop abilities—a variety of hard-hitting punchlines and double-time runs. He even doubles as the DJ for the scratches on the hook of the song. With years of battles, cyphers, live shows and studio recordings under his belt, Prolific’s earned the authority to drop knowledge on the rap industry: “Learn to love the hate, and then deflect it / or better yet dissect it so you can redirect it.”
Reel Wolf Records, Blood Owl & Good Friday Ent. presents APATHY & CELPH TITLED
w/ Suicide Kings, Klee Magor, Big Stretch, So Sick Social Club, Psych Ward, Marmel Entertainment, Trash Gordon, Resin, perspectivez and aftershock, plasma xl, Philthy Pro Anubis and Methadist, Step Dee J.A.H, Prolific, Publik Parc, City Sound, CHA BOY ENT
DJ KG, DJ Precise, DJ Swann
Thursday, July 19, 2012
Nocturne Nightclub (550 Queen St. W.)
Originally from Lennoxville, QC but now residing in Toronto, Prolific has released the first single from his upcoming sophomore album, Amor Fati. Production for “Sham” was handled by Prolific and James Pew of Euphonic Sound.
Prolific’s musical career has travelled lyrically, sonically and geographically. After a full-length release out of Montreal he is now working to add a new album to the thriving hip hop scene in Toronto. Working with genre-merging producer James Pew at Euphonic Sound, the new album is shaping up to be Prolific’s most exciting work to date. “Sham” re-affirms Prolific’s hip hop roots while lending to new artistic directions. Lyrically both contemplative and critical; the song creates an inner dialogue for his listeners that questions norms. “Sham” can be likened to work by El-P and Trent Reznor, but distinguishes itself as purely Prolific.